The Martial Artist of Trend Forecasting The purpose of trend forecasting is to provide insights and directions in anticipation of what the future may bring and to be prepared for the unexpected.
Gerald Celente, a second-degree black belt Close-Combat martial artist, well understands the importance of proacting rather than reacting: "The first rule of Close Combat is to attack the attacker. Action is faster than reaction. The same holds true for the future. You know the future is coming...attack it before it attacks you."
Founder of The Trends Research Institute in 1980, Gerald Celente is a pioneer trend strategist. He is author of the national bestseller Trends 2000 and Trend Tracking (Warner Books) "Far better than Megatrends," and publisher of the internationally circulated Trends Journal newsletter.
